CR8 Merchandise Website
Working with an overseas team I designed and populated new website for CR8 Merchandise, a Sydney-based promotional merchandise company. This process included establishing a style set, tone of voice and creating content for the brand's blog, e-newsletter and social media.
After the website's initial launch, a 'PRODUCTS' tab was added to the main menu. This linked to a retrofitted online quoting system. This system had many limitations when it came to UX design. I worked within these constraints to focus on fine-tuning the underlying structure and categorization of hundreds of products to ensure a straightforward UX.
