Design Your Own

Design Your Own is an e-commerce website and design tool that allows users to create and order customised garments. This is achieved by applying flat SVG designs to 3D models. These designs can be edited by customers through the interface, allowing them to mix and match their preferred colours and cuts.

 

As of 2020, stock shirts, known as Express Designs, were also added to the platform. Customers can add their logos for left chest embroidery to these products.

As well as the creation of the Design Your Own brand, this project involved creating a clean and trustworthy user experience and designing 156+ original sublimated garment designs.

Dark Gray
430C
#7B858C
Turquoise
3135C
#008AAB
Aqua
636C
#93FCFC
Winter Sky
2708C
#B9E3ED
Lavender
2567C
#C49FD8
Lilac
527C
#A05EA8
Deep Purple
2627C
#502259
Mulberry
235C
#8E164F
Cranberry
234C
#A60063
Lipstick
1925C
#E1004B
Hot Pink
Rubine Red C
#EC216B
Burgundy
1955C
#6B0C0C
Ruby
200C
#C2002F
Crimson
199C
#DC0031
Red
185C    #EB0028
Orange
Orange 021C
#FF5000
Carrot
1375PC
#FF9E15
Gold
131C
#D09A12
Yellow
Pro Yelllow C
#FFEF03
Lemon
100C
#F7EA5F
Lime
357C
#A3D55D
Chartreuse
389C
#CDFB1B
Sage
5575C
#92ABA0
Green
355C
#00953A
Hunter Green
349C    #016836
Emerald
3425C
#006140
Forest Green
5535C
#172F28
Navy
2765C
#201545
Peacock 
7463PC
#034656
Royal Blue
Reflex Blue C
#0039AC
Cyan
313C
#00A1D1
Rose
1777C
#FF637D
Pink
218C
#E887C0
Blush
210C
#FD9FC8
Pear
392C
#837902
Dell
371C
#546121
Khaki
7763C
#5A5B3A
Dark Brown
Black 5C
#3F2A2E
Black
Black C
#000000
Steel Gray
432C
#4C4B51
Light Gray
427C
#D0D2D3
White
#FFFFFF

Colour Palette

Users have the choice of 42 PMS colours, based on colour charts provided by CR8 Merchandise's garment producer.

 

Although this garment producer could recreate hundreds more colours, narrowing down the selection that would be included on the DYO website involved research into, and previous work with, local sports teams. Furthermore, each swatch needed to contrast with all other swatches, both on screen and when designs were sublimated onto fabric.

Choosing the corresponding HEX codes for the above PMS colours involved comparing screens with different colour calibrations to physical samples of sublimated PMS swatches.

Website Look & Feel

The selling point of the DYO site is the flexibility to create and purchase completely custom teamwear without spending weeks going back and forth with a teamwear supplier. For this reason, many of the designs are similar across garment styles; for instance, a football jersey might mimic the style of the committee members' polos.

This focus on the garments themselves as well as the dynamic 3D interface informs the site's imagery. This imagery mainly consists of free stock photos, where the models are grayscale and their clothes are highly saturated. Although this approach took some time from an editing point of view, it was highly useful in bringing together many very different stock images to create a cohesive and recognisable brand.

Asset 17.png

HOME      ABOUT      RECENT WORK      CONTACT

© Kathleene Capararo 2021