Design Your Own
Design Your Own is an e-commerce website and design tool that allows users to create and order customised garments. This is achieved by applying flat SVG designs to 3D models. These designs can be edited by customers through the interface, allowing them to mix and match their preferred colours and cuts.
As of 2020, stock shirts, known as Express Designs, were also added to the platform. Customers can add their logos for left chest embroidery to these products.
As well as the creation of the Design Your Own brand, this project involved creating a clean and trustworthy user experience and designing 156+ original sublimated garment designs.
Rubine Red C
Pro Yelllow C
Reflex Blue C
Users have the choice of 42 PMS colours, based on colour charts provided by CR8 Merchandise's garment producer.
Although this garment producer could recreate hundreds more colours, narrowing down the selection that would be included on the DYO website involved research into, and previous work with, local sports teams. Furthermore, each swatch needed to contrast with all other swatches, both on screen and when designs were sublimated onto fabric.
Choosing the corresponding HEX codes for the above PMS colours involved comparing screens with different colour calibrations to physical samples of sublimated PMS swatches.
Website Look & Feel
The selling point of the DYO site is the flexibility to create and purchase completely custom teamwear without spending weeks going back and forth with a teamwear supplier. For this reason, many of the designs are similar across garment styles; for instance, a football jersey might mimic the style of the committee members' polos.
This focus on the garments themselves as well as the dynamic 3D interface informs the site's imagery. This imagery mainly consists of free stock photos, where the models are grayscale and their clothes are highly saturated. Although this approach took some time from an editing point of view, it was highly useful in bringing together many very different stock images to create a cohesive and recognisable brand.