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CMYK: 14, 0, 100, 0 
RGB: 130, 195,65

Glow by Bel

Glow by Bel is a small, Sydney-based mobile spray tanning and teeth whitening service that also supplies at-home teeth whitening kits.

 

I worked on the creation of this brand identity as the Digital Designer for CR8 Merchandise. Approaching this brief from the viewpoint of a merchandise company, designing a logo that would shine on various products and garments was important in this brief. 

Equally important was creating a logo that the client could easily utilize on her website and social media accounts, which she personally maintains.

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Logo Creation

Typographic Treatment

The SPO logo is mainly typographic, and includes a double triangle icon. The use of a bright orange as a contrasting colour, alongside the stripes on the triangle, reference the bright colours and reflective tape found on hi-vis safety wear.

3 Lock ups of the logo allows for flexibility of the brand in a digital space, as well as options should SPO branch out into the creation of custom PPE in the future.

As a brand under the CR8 Merchandise banner, Safety Products Online required an identity that would reflect this connection, while also being able to stand alone. Another necessity of the brief was working within the design constraints of the GoDaddy Ecommerce platform. One of the main constraints being a limited number of typefaces.

CR8 Merchandise primarily uses variation of the Futura font family, while SPO uses League Spartan as a display and heading font. League Spartan is a Google font that is based on 20th century geometric sans serifs, like Futura.

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© Kathleene Capararo 2020